DENVER, CO — GPS.Global, the leading consulting firm focused on global cannabis markets, today announced the appointment of Luis Armendariz as Latin American General Counsel. In this role, Mr. Armendariz will be an integral part of the leadership of GPS Mexico, an emerging part of GPS.Global focused on expanding international commerce and developing cannabis markets throughout Mexico and Latin America.
Mexico is currently in the process of establishing its adult-use cannabis market, which industry experts predict will reach USD $2.1 billion in sales within four years of retail market launch.

“Navigating the complex and fluid regulations of cannabis at national and global levels is a strategic focus for GPS.Global, and the experience and guidance that Luis brings will significantly benefit clients who are expanding international commerce and increasing access to cannabis for medicinal and wellness purposes,” said GPS.Global CEO Charles Feldmann.
“I’m humbled by the opportunity to join such industry visionaries like Bob Hoban, Charles Feldmann, Chris Day and the rest of the team in a global consulting firm of this magnitude,” Mr. Armendariz said. “The global network and increasing reach of GPS place us in a unique position to help our clients build international business strategies in the cannabis and hemp industries. I look forward to doing my part in Mexico and the rest of Latin America.”
Mr. Armendariz is also a partner of CAAM Legal, which he co-founded based in Mexico City and Chihuahua. He advises foreign and domestic companies and high-net worth individuals to establish presence locally by means of new investment vehicles or through strategic alliances. His advice is often sought after not only for the legal aspects of business strategy, but also for government and community relations.
He acts as external international counsel for Mexican companies and high net worth individuals investing abroad, mainly in the United States. He holds advanced degrees from Northwestern University School of Law and Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), and a Certificate in Business Administration from Kellogg School of Management.
About Gateway Proven Strategies
Gateway Proven Strategies is a full-service global strategy firm, specializing in cannabis, hemp and emerging markets. Through our international ecosystem of businesses, policymakers and experts, we collaborate and consult with clients on reliable, sustainable and dependable outcomes. To learn more or book a consultation, visit www.gps.global.
About The Global Cannabis Network Collective
Launched in 2020 to answer a need for international connectivity and information sharing, the Global Cannabis Network Collective was created to drive deal flow and industry expansion for elite and experienced business professionals transforming international cannabis trade. In conjunction with world-renowned advisory board members and the GCNC global event network, our members identify the global challenges the cannabis industry faces and create curated contact points to overcome obstacles and drive solutions. In this way, we are growing a network of meaningful deal flow to build a strong and sustainable global cannabis industry. Inquire about membership at www.globalcannabisnetworkcollective.com.
MEDIA CONTACT
Jill Reddish, Gateway Proven Strategies (GPS)
jillreddish@gps.global
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