California Cannabis Business Consulting

California has historically been the cannabis capital of the world -- although its history with the plant is a deep and turbulent one.


Gateway Proven Strategies (GPS) provides cannabis business consulting and professional services for medical, adult-use, hemp, and ancillary services in California. California’s multiple cannabis licensing authorities and local jurisdictions can appear overwhelming, but consultants can help navigate through this dynamic environment. Gateway Proven Strategies is committed to providing clients with sustainable, dependable outcomes for the longevity and success of their cannabis business in California.
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Cannabis In California: A Growing Market

Over a century ago, California was one of the first states in the U.S. to prohibit cannabis before federal laws were created banning the sale nationwide. Over the next decades, federal prohibition contributed to further prohibit the plant, despite the public’s continued medical and recreational use.

The California Medical Marijuana Industry Expands

Despite these challenges, California still maintained deep cultural connections to cannabis. In 1975 California became the second state after Oregon to decriminalize cannabis possession. In 1991 voters in the city of San Francisco passed the first medical marijuana initiative in the United States, by an astounding 79%. Five years later, the first statewide medical marijuana program was created when Proposition 215 was passed.

Cannabis In California Gains Traction With Prop 64

Significant regulatory changes were made for medical marijuana in 2015, with the implementation of several state bills comprising the Medical Cannabis Regulation and Safety Act (MCRSA). Finally, in 2016, voters in the state passed Proposition 64, the Adult Use of Marijuana Act (AUMA), allowing and establishing rules for recreational cannabis use for anyone over 21.