In a world where there is so much focus on climate change, sustainability and top line growth, hemp is only tangentially considered as an alternative to plastics, paper, fabric, food, as well as a health and wellness product (even without the psychoactive effects of THC).
The misperceptions of the 2018 Farm Bill and stigma associated with #Cannabis are the main factors holding big enterprise and world governments from taking steps to unlock the potential of hemp.
Did you know hemp and marijuana are both varieties of the cannabis plant, but in the US, hemp can legally only contain .03% THC (the active component in marijuana) and has NO psychoactive effects?
Did you also know hemp can be grown as a renewable source for raw materials and incorporated into thousands of products?
IMAGINE attracting a new customer base by offering pure hemp based oils and grains in foods and beverage and wellness categories.
IMAGINE replacing plastic and other synthetic materials with hemp – improving health and reducing landfills.
IMAGINE substituting tree pulp-based paper with hemp, minimizing deforestation, and reviving “Pachamama’ to reduce our carbon footprint and restore the soil, using less water, pesticides and herbicides.
IMAGINE creating revenue by providing eco-friendly, top-shelf consumer products.
IMAGINE hemp as part of the consumer norm.
It’s completely possible!
However, it won’t be easy getting there! There are many stakeholders – the same as any other agricultural commodity (e.g. farmers, extractors, processors, distributors, big enterprise, etc.) and each will need to invest time and resources to create a scalable byproduct.
Who will support these investments remains to be seen since each stakeholder needs support from local and federal governments for grants and policy changes.
The long-term benefits outweigh the short term costs of farming, research, and production to get us to a plant-based consumer economy.
What opportunities do you IMAGINE hemp could provide?